The Instagram Influence: Social Media's Role in the Growth of the Specialty Coffee Industry

The Instagram Influence: Social Media's Role in the Growth of the Specialty Coffee Industry

If you're sat in a specialty coffee shop, it's pretty likely that at some point you'll spot someone rearranging their mugs, cakes and avocados on toasts to make their layout as aesthetically pleasing as possible. Why? Well it won't fit the theme of their Instagram feed, of course. This blog post is all about the influence that Instagram has had on the growth of the specialty coffee industry (and vice versa). These two are partners in crime: I honestly believe you couldn't hav
A day in the life of a coffee shop social media marketer.

A day in the life of a coffee shop social media marketer.

Let's be honest, I have a brilliant job. Well, brilliant jobs, as a matter of fact. When I'm not blogging (which I still only view as a part-time venture at the moment even though I've upped the frequence of posts!), I'm for the majority a social media manager, specialising in the coffee industry. Once I graduated from University, I realised that I should really focus on my niche of coffee shops. After all, I'm an avid fan of taking photos of coffee in my spare time anyway an