
The Instagram Influence: Social Media's Role in the Growth of the Specialty Coffee Industry
If you're sat in a specialty coffee shop, it's pretty likely that at some point you'll spot someone rearranging their mugs, cakes and avocados on toasts to make their layout as aesthetically pleasing as possible. Why? Well it won't fit the theme of their Instagram feed, of course. This blog post is all about the influence that Instagram has had on the growth of the specialty coffee industry (and vice versa). These two are partners in crime: I honestly believe you couldn't hav

A day in the life of a coffee shop social media marketer.
Let's be honest, I have a brilliant job. Well, brilliant jobs, as a matter of fact. When I'm not blogging (which I still only view as a part-time venture at the moment even though I've upped the frequence of posts!), I'm for the majority a social media manager, specialising in the coffee industry. Once I graduated from University, I realised that I should really focus on my niche of coffee shops. After all, I'm an avid fan of taking photos of coffee in my spare time anyway an

Five Ways To Make Your Coffee Photos Better.
Now I'm super super duper lucky having the job that I have. I get to say that I can be that person taking photos in a coffee shop, but doing it for a living (after many years of it simply being my hobby). I've gone from not only taking professional photos for myself, but also becoming a social media manager for coffee shops. Isn't that just living the dream? 1. Lighting. Natural lighting is absolutely key to making your photos looking better, especially if you're not able to