
Micro-Chains: the Worst of Both Worlds or a Brilliant Business Strategy?
I once wrote a post on my blog about the idea of ‘fifth wave coffee’, back at the time when I was actually working in management at a company who fell into this category. Therefore, when looking back over it quite recently, I realised that I subconsciously leaned over to its favourable side, when actually my true beliefs aren't all that rosey. Don’t get me wrong, this isn’t going to be a post which just sits down and slates the concept of micro-chain coffee shops and how terr

What's The Deal With The 'Fifth Wave'?
Oh man, the coffee industry is rapidly increasing every single day at a lightening speed, and it seems like hardly anyone can keep up. That includes myself, and it was only the other day that I first heard of the term 'fifth wave' coffee, so I thought some of you guys may be in the same boat. More famously known, the 'third wave' of coffee was the introduction of speciality coffee onto the mass market. The third wave of coffee seemed to happen from 2011 onwards, which created