I once wrote a post on my blog about the idea of ‘fifth wave coffee’, back at the time when I was actually working in management at a company who fell into this category. Therefore, when looking back over it quite recently, I realised that I subconsciously leaned over to its favourable side, when actually my true beliefs aren't all that rosey. Don’t get me wrong, this isn’t going to be a post which just sits down and slates the concept of micro-chain coffee shops and how terr