
The Instagram Influence: Social Media's Role in the Growth of the Specialty Coffee Industry
If you're sat in a specialty coffee shop, it's pretty likely that at some point you'll spot someone rearranging their mugs, cakes and avocados on toasts to make their layout as aesthetically pleasing as possible. Why? Well it won't fit the theme of their Instagram feed, of course. This blog post is all about the influence that Instagram has had on the growth of the specialty coffee industry (and vice versa). These two are partners in crime: I honestly believe you couldn't hav